Hey there, I'm Gautam
Digital Marketing & PPC Specialist
I am a results-oriented Google Ads certified search engine marketing specialist with over 3 years of experience managing large-volume keyword pay-per-click campaigns for Fortune 100 companies. I specialize in optimizing campaigns according to business goals for ROAS and ROI through keyword research, SEO-friendly content, ad copy, A/B testing, and web analytics.
Bio
Over the years, I’ve had the chance to work with great companies. From setting strategic marketing goals to ROI boosting strategies, I carefully review the needs of each client and tailor my work accordingly. I started out in my field in 2018, and since then I’ve gathered the skills and expertise necessary to take you to the next level. Get in touch to learn more about my vision and marketing approach.
Areas of Expertise/Skills
SEO
On-Page SEO
Off-Page SEO
Keyword Research
Link Building
PPC and Paid Social Advertising
Search Advertising
Display Advertising
Ad Copy & Creation
A/B Testing
Conversion Tracking Setup
Social Media & Influencer Outreach
Community Management
Infographics
Social Media Posts
Market Research & Analysis
Market Research
Competitor Analysis
Strategic Planning
Web Analytics
Configuration
Measuring
Reporting
Content & Email Marketing
Blog Post Creation
Email Marketing Campaigns
09/2022 - Present
Performance Marketing Specialist, Custom Media
08/2021 - 11/2021
Digital Marketing Specialist, Target Marketing Japan
06/2021 - 08/2021
SEO & Social Media Intern, Xpert
10/2019 - 10/2020
Digital Operations Associate, Accenture Solutions
06/2018 - 07/2019
Process Executive, Cognizant Technology Solutions
09/2020 - 09/2022
M.A. in Economics, Soka University Japan
08/2015 - 06/2018
B.B.A. (Management), Indraprastha University
Interested in learning more about my qualifications? Contact me today.
Past Projects
Results-driven Marketing
I have worked with many clients on a variety of projects throughout my career. In every project, I carefully guided my clients to overcome their challenges and build effective, long-lasting strategies. Check out my work below to find out more.
Lead Generation Campaign For Top Healthcare Company
In the healthcare industry, each situation is unique and requires a specific set of solutions. For this project, I helped my client with ad copy creation and keyword research, and through A/B testing we were able to achieve a great end result.
Reduce CPC and get more quote requests
This project is a great example of how I keep my clients’ best interests in mind. I started by conducting a thorough account analysis and then optimized the campaign by adding RSA with relevant keywords and DSAs, consequently reducing the CPC and increasing the conversion rate by 50%.
New Product Introduction
With this project, I helped my client set up a short-term plan with long-term benefits. I then provided expert advice and strategic planning to help them with implementation.
Lead Generation for leading e-commerce brand
In the e-commerce industry, the competition is fierce, and even leading giants are seeing a stark fall in new leads. For this project through A/B testing, remarketing campaign, and strategic planning, I helped my client acquire new buyers, and generate revenue from old customers.
Contact me now and see what I can do for you or your business.
"Marketing is no longer about the stuff that you make, but about the stories, you tell."
Seth Godin
Contact Me
If you think I’d be a good fit for your team, drop me a line, or fill out the form and let’s meet.
+81(0)8074086903
